Diadermine is set to release in January its new Hydralist line; targeted at Millennials or those aged 25-35 years old. The line is to be launched in association with Diane Ducasse, the founder of fashion label Da/Da.
To increase sales and improve brand perception across its beauty category, Germany's Henkel, which owns Fa, Schwarzkopf and Diadermine, is redirecting collections toward a more natural-conscious consumer and millennials.
Retail giant Inditex isn’t immune to fashion’s negative trends, but the company is certainly doing better than many, saying Wednesday that net sales in the first nine months of the year were up 10% and profit was up 6%.
L.A.'s Thomas Fire, which has expanded to an area larger than the size of New York City and continues to burn, has temporarily shut down Kylie Cosmetics' Oxnard, CA factory while state evacuations are carried out.